Run AI better — with tools you own, and takes you can trust.
I'm Rishab, a founder who runs his businesses on self-hosted AI and about 30 small apps on a server he owns. No hype, no courses: practical guides on running AI, honest tool reviews, and different perspectives on where all this is going.
Learn something you can use today
Written from running real operations — not from reading other articles.
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One question, every side, honestly argued
AI discourse is full of absolutes. The Voices series rounds up the strongest arguments from every camp — then tells you where I stand, so you can disagree with a person, not a strawman.
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Tools I run, use, or recommend
Everything here runs on my own server or machines for real operations. Each page: what it is, why it's used, how it behaves, and who it's for.
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The human behind the guide
A founder who builds the systems he depends on.
I've spent my career crossing between building companies — Print Factory, PrintHQ, Soft Agency — and building the software that runs them. This site is where I write about what that teaches me, especially about AI: what's worth running, what's worth paying for, and what most people get wrong.
Jaipur, India
Print Factory · PrintHQ · Soft Agency
one owned server, ~30 containers, AI agents in production
own the boring, critical layer — agency over convenience
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